GT Solar Racing

My work with GT Solar Racing focused on brand and design strategy for an organization of more than 100 people.

The central task was to build a consistent brand system and communicate the team’s work through story-led presentations.

The direction centered on consistency and storytelling: helping the organization present itself cohesively while making its work easier to communicate.

This overview is based on the project details in my portfolio. Additional research artifacts and intermediate design explorations are not included here.

I built a consistent brand system and created story-led presentations during my March 2025–March 2026 involvement.

That work supported the organization’s communication and recruitment efforts alongside the wider team.

Reported results from this period include more than 400 followers in one month and more than 100 recruits, helping break recruitment records.

These are team-level outcomes associated with the period of work, not an isolated measurement of the brand system’s causal impact.